Post Once

Post to all social media at once, automatically

Keep posting on Instagram, YouTube, Facebook, Threads or X as usual. Post Once picks up each new post and reposts it to your other accounts, with its caption, then saves a copy to your own cloud storage.

Used by creators with 350K+ followers combined

Three ways to post everywhere

CompareBy handA scheduling appPost Once
Where you post
By hand
In each app, one by one
A scheduling app
In the scheduling app
Post Once
On your main account, as usual
Work for each post
By hand
Upload again and paste the caption, per account
A scheduling app
Upload it there and fill in each account
Post Once
None, once it is set up
Trending audio and effects
By hand
Yes
A scheduling app
No, it posts through the API
Post Once
Yes, you post in the native app
When the copies go out
By hand
When you find the time
A scheduling app
When you schedule them
Post Once
Within minutes of your post
Backup of every post
By hand
No
A scheduling app
No
Post Once
Saved to cloud storage you own
Best for
By hand
One or two accounts, now and then
A scheduling app
Planning a calendar of posts ahead
Post Once
Copying every post to your other accounts

A scheduling app like Buffer, Later or Hootsuite publishes every post through its API, your main account included, so that post can't use trending audio or in-app effects. With Post Once you keep posting in the native app, and only the reposts go out through Post Once.

What it works with

Source accounts
Instagram, YouTube, Facebook, Threads and X
Reposts to
YouTube, TikTok, Instagram, Facebook Pages, Threads, X and LinkedIn
Backs up to
Google Drive, Dropbox, Backblaze B2, and Amazon S3 or any S3-compatible storage

Alerts and retries

Nothing fails quietly.

If a platform turns down a repost, Post Once tries again on its own, then tells you which account missed it and why.

  • Tries again on its own, up to 5 times
  • Emails you if a repost still can't go out
  • Sends it again with one click on Retry
  • Warns you before a connection runs out
  • Asks before posting the same video twice
The Your posts list in Post Once filtered to Failed. A Reel reached every account except LinkedIn, so the reason shows in red next to a Retry button, and the LinkedIn icon is red.The Your posts list in Post Once filtered to Failed. A Reel reached every account except LinkedIn, so the reason shows in red next to a Retry button, and the LinkedIn icon is red.

What changes when a post crosses over

Each platform sets its own limits, so one post cannot go everywhere unchanged. These are the limits the platforms state themselves. The last row is what Post Once itself takes.

PlatformLimitSource
Threads
  • Text up to 500 characters
  • Video up to 5 minutes
  • Carousels of 2 to 20 items
Meta Threads API overview
YouTube Shorts
  • Videos up to 3 minutes
  • Titles up to 100 characters
YouTube Help: Shorts
X
  • Video up to 20 minutes, or 125 minutes with X Premium
X API: manage posts
Instagram
  • Carousels of up to 20 images, videos or a mix
Meta Instagram content publishing
Post Once
  • Videos up to 2 hours and 4K
  • Videos over 3 minutes, or horizontal ones, go to YouTube, Facebook and LinkedIn, which take long videos
Post Once fact sheet

Set it up in minutes

  1. 1Connect your account

    Connect the account you already post on. This is your source account.

  2. 2Pick where it goes

    Pick the accounts Post Once should repost to, and where to back up.

  3. 3Keep posting

    Keep posting on your source account as usual. Post Once reposts each new post with its caption and saves a copy to your storage.

Watch the setup

Post once on Instagram and watch it land on YouTube, Facebook, Threads, X and LinkedIn.

Watch on YouTube

Common questions

Can I post to all social media at once for free?

Yes. The Free plan gives you 10 reposts and 10 backups with every feature on and no card. See pricing for the paid plans, and social media backup for how the backups work.

Do I post from Post Once?

No. You post on your own account in its own app, as usual. Post Once reposts each new post to your other accounts. Here is how Post Once works, step by step.

Which platforms does it work with?

Source accounts: Instagram, YouTube, Facebook, Threads and X. Reposts to: YouTube, TikTok, Instagram, Facebook Pages, Threads, X and LinkedIn.

How is this different from Buffer or Hootsuite?

A scheduling app like Buffer, Later or Hootsuite publishes your post to every account through its API, your main account included. With Post Once you post on your main account yourself, in its own app, and only the reposts go out through Post Once. For a longer take, read why scheduling apps can hurt the reach of your main account.

Will my long videos go to every platform?

Videos up to 2 hours and 4K. Videos over 3 minutes, or horizontal ones, go to YouTube, Facebook and LinkedIn, which take long videos.

Does it repost text-only posts?

Yes. Text posts from X, Threads and Facebook Pages are reposted to X, Threads, LinkedIn and Facebook Pages. A text post too long for a destination is skipped there, never cut off. It is not a scheduler. You do not write, upload or schedule posts in Post Once.

Can I post my Instagram Reels to YouTube automatically?

Yes. Connect Instagram as your source and YouTube as a destination, and each new Reel is uploaded to your channel as a Short, with your caption as the title and your hashtags as tags. See Instagram to YouTube for what each kind of post becomes.

Is there a Repurpose.io alternative?

Yes. Post Once is a Repurpose.io alternative that reposts within minutes, from $9 a month. The comparison also says where Repurpose.io is the better pick.

Is there a OneUp alternative for cross-posting?

Yes. OneUp checks your source account for new posts once an hour. Post Once is a OneUp alternative that checks every 1 to 5 minutes and also reads YouTube, Threads and X.

Spend your time making content, not re-uploading them.

Keep posting as usual. Post Once reposts it everywhere else and backs it up.

Used by creators with 350K+ followers combined