# Connect Instagram to LinkedIn

> Connect your Instagram account as the source and your LinkedIn profile as a destination in Post Once. From then on, the Reels and longer videos, photos and carousels you post on Instagram go to LinkedIn on their own, with your caption. Stories skip LinkedIn, because LinkedIn does not take Stories.

Post Once help center, Connect two apps. Source: https://postonce.com/help/connect-instagram-to-linkedin.

## Before you start

- An Instagram Business or Creator account. Instagram only lets apps read posts from professional accounts. Switching is free in the Instagram app (Settings, then **Account type and tools**), and your posts and followers stay as they are.
- A LinkedIn account. Post Once posts to your personal profile, not a company Page.
- A Post Once account. The free plan includes 10 reposts, with no card needed.

## How to connect Instagram to LinkedIn

1. Create a free account at [app.postonce.com](https://app.postonce.com/signup). After two short intro screens, Post Once asks where you post.
2. Under **Where do you post first?**, pick **Instagram** and press **Continue**.

   (Screenshot: Instagram picked under Where do you post first? in Post Once)

3. Under **Where else should it land?**, pick **LinkedIn**. Add any other apps, or a backup, then press **Continue**.
4. On **Connect your accounts.**, press **Connect** on the Instagram row. Instagram's sign-in page opens. If you have more than one account, choose the one you post on, then allow access.

   (Screenshot: The Connect your accounts screen with Instagram as the source and LinkedIn as a destination)

5. Press **Connect** on the LinkedIn row. Sign in with LinkedIn and allow access.
6. When both rows say **Connected**, press **Go to dashboard**.

From then on, keep posting on Instagram as usual. Post Once checks it about every minute and reposts each new post to LinkedIn.

## Already using Post Once?

If Instagram is already the source of your bridge, open **Bridge** and press **Connect** next to LinkedIn in the **Destinations** card, or press **Add destination** on the dashboard.

If your bridge reads from another account, add a second bridge with Instagram as its source from the bridge switcher. Free and Solo include 1 bridge, Studio 3 and Agency as many as you need. See [bridges](https://postonce.com/help/bridges).

## What each Instagram post becomes on LinkedIn

| On Instagram | On LinkedIn |
|---|---|
| A Reel or video up to 3 minutes, vertical or square | A video post. |
| A Reel or video over 3 minutes, or a landscape one | A video post, up to 30 minutes and 500 MB. Longer videos skip LinkedIn. |
| A photo | A photo post. |
| A carousel (its video slides are left out) | A swipeable PDF post, one page per photo, titled with the first line of your caption. Pick **Photo grid** to post up to 20 photos in a grid instead. |
| A Story | Skipped. LinkedIn does not take Stories. |

A skipped post shows the reason on your dashboard and still goes to your other destinations. See [long videos](https://postonce.com/help/long-videos) for how Post Once tells short from long.

## How your caption carries over

Your Instagram caption goes with each repost.

LinkedIn takes captions up to 3,000 characters, and hashtags in them become LinkedIn hashtags. Posts are public, on your personal profile.

## Choose what goes to LinkedIn

On the **Bridge** page, the LinkedIn row has three settings.

- **What to post** has a switch for **Videos** and **Photos**. Switch a kind off and those posts skip LinkedIn, though you can still send one there by hand. Switching every kind off pauses LinkedIn.
- **Carousels** sits under **Photos** and decides how a post with two or more photos goes to LinkedIn: **Swipeable PDF**, the default, which people swipe through like a carousel, or **Photo grid**. It shows while **Photos** is on.
- **Rewrite caption** changes the caption for LinkedIn only: **Remove comment, DM and link in bio prompts**, **Remove hashtags and mentions**, **Rewrite with AI to suit LinkedIn**, and **Add your own text** at the start or end. Each one is off until you turn it on.

Your Instagram row also has **Include trial reels**. When it is off, the default, a trial reel waits until you share it with your followers, then reposts like a new post. Post Once checks for that every 30 minutes for up to 7 days. Turn it on to repost trial reels right away.

## Check that it works

Post something on Instagram as usual. Within a minute or two it shows up under **Your posts** on the dashboard, then goes to LinkedIn. Each post shows where it went, what was skipped and why.

If a repost fails, Post Once tries again up to 5 times over about half an hour. If it still fails, you get an email, and **Retry** sends it again to just the accounts it missed. See [a post did not repost](https://postonce.com/help/post-not-reposted).

Only posts published after you connect are reposted on their own. Older ones are listed in [Your posts](https://postonce.com/help/your-posts), where you can send any of them by hand.

## Frequently asked questions

### Is it free to repost Instagram to LinkedIn?

Every account gets 10 free reposts, with no card and no watermark. One repost is one post sent to all your destinations, so it counts once however many apps it goes to. After that, paid plans start at $9 a month. See [pricing](https://postonce.com/pricing).

### How fast do Instagram posts reach LinkedIn?

Post Once checks Instagram about every minute, then reposts straight away. Long videos take a few more minutes to fetch and upload.

### What are the limits of reposting from Instagram to LinkedIn?

Post Once sends at most 25 posts per LinkedIn profile per day. LinkedIn access also ends after 60 days: Post Once emails you 5 days before, and you reconnect with one sign-in. Videos can run up to 30 minutes.

### Why does my carousel go to LinkedIn as a PDF?

LinkedIn has no swipeable photo post outside of ads: several photos in one post show as a grid. A PDF is how people post carousels on LinkedIn. Each photo becomes one page at its own size, and people swipe through the pages in the feed. To post the grid instead, pick Photo grid under Carousels on the LinkedIn row. To post one by hand, read [how to post a carousel on LinkedIn](https://postonce.com/blog/how-to-post-carousel-on-linkedin).

### Are the reposts lower quality than my Instagram post?

Post Once fetches Reels at 1080p where Instagram makes that version available, and falls back to the 720p file Instagram's API provides.

### Why did a Reel with music not repost?

Instagram sometimes withholds the file for Reels with licensed music. If Post Once cannot get it another way, the post shows "Instagram did not provide the video file for this reel, usually because it uses licensed audio". Other reasons are in [a post did not repost](https://postonce.com/help/post-not-reposted).

### Why do I have to reconnect LinkedIn?

LinkedIn gives apps access for 60 days and does not let them renew it. Post Once emails you 5 days before it runs out, and the LinkedIn row shows a Reconnect link. Reconnecting takes one sign-in. See [reconnect an account](https://postonce.com/help/reconnect-an-account).
